Jaco Clothing is an action sports lifestyle brand that creates innovative, authentic apparel and accessories that deliver the same founding elements as the athletes who wear them: respect, strength, courage, and tenacity. Jaco is pronounced as it would be in Brazilian Portuguese. Each character represents a separate brand element:
J = Respect; respect for one's self, others, and the environment
A = Strength; strength in mental fortitude that translates itself into the capabilities and accomplishments
C = Courage; courage to do what other's only dream of doing
O = Tenacity; tenacity with the ability to view failure as a valuable part of the journey